WHY ROTHFORD FOODBROKERS?
We pride ourselves in doing the very best job possible for our clients and their customers. Product can’t be purchased by consumers unless on shelf consistently – so we make sure it is consistently on shelf. The industry is highly competitive – so we compete with passion every day to grow sales.
People like to deal with ethical and honest people – our HEART values ensure we act ethically and honestly.
Consumers want the best food brands and products to purchase – we work with the best people, their products and their brands. Information in “real time” about the market assists brand owners effectively make decisions – so we provide “real time” in-market reporting to our clients.
Dealing with the food groups at Head Office or store level requires knowledge, acumen and expertise – Rothford has it. We don’t necessarily want to be the biggest agency in New Zealand – just the best. If you want the best give us a call.
Introduction
Consulting
Experienced Sales Representatives covering supermarkets across New Zealand
SALES
Rothford has a specialised sales focus on the owner operator stores in New Zealand. Our team drive sales at store level with specific focus on in store activity to complement Group Banner promotions and to exact maximum shelf presence for our brands.
Our team of seasoned FMCG professionals work with our merchandising team management to ensure optimum shelf presence, but are singularly focussed on the sales component of the process.
This allows a very specialised focus on nurturing in store relationships and delivering the professional support our retail customers require to increase sales and manage their GP requirements.
Our sales team have become specialists in ensuring the selling tools we utilise not only generate optimum sales, but also fantastic ROI on trade spend for our brand owners.
The sales team are passionate about sales and we see year on year growth with our clients sales irrespective of the trading climate and in many cases our Sales Team have become important influencers with the stores own management when considering best options.
MERCHANDISING
Rothford’s Merchandising team is run as a separate operating structure to allow an honest and tenacious focus in the pursuit of excellence in shelf management and real time data collection.
Every field operative in the merchandising team whether full time or part time is equipped with devices linked to Rothford’s proprietary Opmetrix system to allow not only the capture of real time distribution and survey information, but also to allow the dissemination of client and promotional information to the teams around the country.
The management of our merchandising teams work closely with our Sales Managers and territory reps to ensure optimum shelf pressure and promotional management in the owner operated stores.
Additional shelf space, off location and display builds outside of normal working hours are all part of the dedicated service.
In the corporate retail banner(s) the effective execution of in field tasks for our corporate retailers allows the professional execution of shelf management and in-store activity compliance. Our merchandising team also use their relationships at store level to assist in gaining additional off location space wherever possible in liaison with the store management.
The Merchandising Team not only conduct day to day merchandising activity and data collection through our system, but also can assist clients with surge work such as NPD, relays and in market promotional compliance.
Rothford recruits and continually trains the very best merchandising staff in the country as we know that it is at the shelf face where product availability and shelf impact are critical in optimising sales.
We have one of the highest call frequencies per store and call cycle management and compliance is managed in a disciplines and professional manner.
For the very best in merchandising – Rothfords Gold Standard merchandising team is setting the benchmark in FMCG shelf management.
Gold Star Sales Merchandisers covering New Zealand from Kaitaia to Bluff.

Rothfords early adapters of Opmetrix
Opmetrix Case Study As a leading New Zealand business offering experienced FMCG professionals to drive sales for manufacturers in the retail sector, Rothford International Foodbrokers, an established sales, marketing, food brokering and consultancy company, is...
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