Our Approach
Built for Retail. Backed by Strategy. Driven by Results.
At Surge SMC, we don’t just manage brands — we grow them. Our approach is strategic, hands-on, and designed to deliver measurable commercial outcomes across New Zealand’s retail landscape.
With over 29 years of FMCG experience, we know what it takes to cut through the noise, get onto shelves, and stay there. From head office to in-store, our end-to-end execution model means you can focus on what you do best — while we handle the rest.
Strategic Partnership — Not Just Sales Support
We operate as a true extension of your business. That means co-creating long-term growth plans, aligning your goals with retailer strategies, and adapting quickly to shifting market dynamics.
No Guesswork — Just Growth
We combine local knowledge, industry-leading shelf management, and advanced tools like Opmetrix + Power BI to give you complete visibility and control. Our systems ensure the right products are in the right stores — at the right time.
Challenger-Brand Focus. No Portfolio Conflicts.
We work exclusively with non-competing, high-potential challenger brands. That means your product gets the attention it deserves — without compromise.
Execution That Wins at Shelf
We don’t just show up. We deliver. Our national field team follows rigorous shelf protocols, nurtures strong store-level relationships, and drives compliance where it counts — in front of the customer.
Forecasting, Distribution & Supply Chain Support
Thanks to our JV with Hansells Masterton Ltd, we go beyond sales and into smart supply chain management. That means tighter forecasting, reduced out-of-stocks, and less waste.
Compliant. Transparent. Trusted.
We’re fully trained in the Grocery Industry Competition Act and Grocery Supply Code. Your brand will be represented with the highest standards of integrity, professionalism, and commercial confidence.
Why Our Approach Works
Built for scale
Without losing sight of the detail
Deep retailer relationships
From category buyers to store managers
Fully integrated support
From NPD to promo to in-store execution
Transparent reporting
No black boxes, just clear performance data
Proven track record
from $3K to $200K+ monthly brand growth stories
Let’s Build Your Retail Success Story
Whether you’re launching in New Zealand for the first time or scaling an existing footprint, Surge SMC delivers the commercial clarity, strategic firepower, and retail execution you need.
Let’s take your brand further — and faster.
Ready to take your brand to the next level?
Partner with us to grow faster, reach more shelves, and boost performance — backed by expert strategy and deep FMCG know-how.