How we can help you grow

We handle supermarket relationships, promos, forecasting, and field tools — so you can stay focused on growing your brand.

Whether you’re launching or scaling, we bring the strategy, contacts, and retail expertise to drive lasting growth.

Key Account Management

We manage your supermarket buyer relationships, driving sales, distribution, and visibility through expert negotiation and head office coordination.

Promotional Planning

From Foodstuffs mailers to off-location displays, we create promo plans that maximise ROI and track every cost for full transparency.

Product Launch Support

We prepare and pitch new product presentations to buyers — managing the admin and ensuring your launch lands smoothly.

Business & Category Reviews

We deliver performance insights and review documents that keep your brand front-of-mind during category resets and business reviews.

Forecasting & Inventory

We align production with retail demand through ongoing volume forecasting — so you’re always stocked at the right time.

Retail Strategy & Field Tools

From sales decks to in-store tactics, we provide your team with the tools and strategy needed to scale across the FMCG landscape.

Our work in numbers

We partner with fast-growing brands to deliver real retail results —

from first listings to full-scale rollout.

employees

40+

happy clients

+12

years of experience

+29

Retail partners

600+

Frequently Asked Questions

Do you cover all of New Zealand?

Yes — our team covers every major region from Northland to Southland, including Foodstuffs North and South Island territories.

Can I choose just the services I need?

Absolutely. We tailor our support to your needs — whether that’s help with promos, product launches, key account management, or the full package.

Do you only work with supermarkets?

No — while supermarkets are our specialty, we also support brands across pharmacy, convenience, and specialty retail channels.

Can you help with in-store execution?

Yes — we provide field team support, deal sheets, product presenters, and everything your reps need to succeed on the ground.

What support do you offer for category reviews?

We prepare detailed business reviews, performance data, and tailored talking points to help you stand out in category meetings.

Can you manage key account admin for me?

Yes — we take care of buyer comms, product submissions, promotional schedules, and all the back-end admin that keeps you on shelf.

Let’s talk retail

Want to explore how we can help your brand grow? Whether you are launching, scaling, or stuck in the middle — we’re here to chat.

  • 021 346 360
  • tony@surgesmc.co.nz

Ready to take your brand to the next level?

Partner with us to grow faster, reach more shelves, and boost performance — backed by expert strategy and deep FMCG know-how.