Retail Sales & Field Execution
We don’t just visit stores — we drive sales.
At Surge SMC, retail execution isn’t an add-on. It’s the frontline of your brand’s performance. With national in-store coverage and decades of FMCG expertise, we make sure your product is where it needs to be, looks the way it should, and gets the attention it deserves.
If you’re struggling with out-of-stocks, poor facings, lost promotions, or missed opportunities — we’re here to fix it.
Nationwide In-Field Sales & Merch Execution
From supermarkets and pharmacies to independents and oil channels, our field team is on the ground every week, executing with precision. We handle:
We work across chilled, frozen, and ambient categories, with the experience to handle complex product handling, storage, and shelf presentation.
Regular Call Cycles That Drive Distribution
Our programmed call cycles aren’t just about checking boxes — they’re built to grow your footprint.
Targeted store visits to expand ranging and distribution
Every visit is guided by data to close ranging gaps and push key SKUs into new stores.
Ongoing conversations with store managers to increase facings
We build trust locally to secure better shelf real estate and product visibility.
Weekly coverage for high-priority SKUs and NPD rollouts
Frequent visits ensure strong execution, faster traction, and early issue resolution.
Fast feedback loops from store to head office
Field insights are captured in real-time and shared instantly with your team.
Saturation plans for full-banner penetration
We execute region-by-region to get your brand stocked across every target store.
Shelf Space Protection & Price Accuracy
We protect the space you’ve fought hard to win.
Protection
Monitor and defend shelf position against competitors
Compliance
Confirm planogram compliance and promotional placements
Correction
Report missing or incorrect tickets and replace them fast
Intelligence
Track competitive pricing and adjust strategies accordingly
Visibility
Provide photographic evidence and real-time reports through Opmetrix
Our job is to make sure your product shows up strong — every visit, every store.
Stock Management That Minimises Write-Offs
Stock sitting in the wrong place costs you money. We fix that.
- Scan stock-on-hand and update through Opmetrix
- Identify stock issues and raise them directly with store teams
- Rotate inventory to avoid shrink and credits
- Flag discontinued lines or hidden stock
- Support warehouse-to-store issues through direct communication channels
Whether you’re self-distributing or working through a wholesaler, we help ensure product flows from DC to shelf, not into wastage.
Compliance, Insights, and Accountability
Every visit. Every store. Logged, measured, and visible to you.
We capture:
- Store-by-store compliance against KPIs
- Facings, ranging, and stock issues
- Display execution and ticketing
- Promo compliance and execution quality
- Actionable insights shared with your team via Power BI
No guesswork — just real data and a crew that’s genuinely accountable.
Let’s Get You on Shelf —
and Keep You There
Whether you’re launching into retail or scaling up, we’ll make sure your brand performs where it counts: in-store. Because in FMCG, showing up is everything.
Ready to Get Your Product Moving?
Whether you’re launching into retail or scaling up nationally, we’re here to make sure your brand performs where it counts — in-store
Ready to take your brand to the next level?
Partner with us to grow faster, reach more shelves, and boost performance — backed by expert strategy and deep FMCG know-how.