Helpful Resources
Explore our curated library of tools, checklists, and guides to help FMCG brands succeed in New Zealand’s retail landscape — from pitching to promotions, forecasting to field execution.
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- Who We Are
- What We Offer
- Helpful Resources
- Working with Surge SMC
- Brand Growth & Innovation
- Logistics, Forecasting & Scaling
- Promotions, Sales & Retail Execution
- FMCG & Retail Strategy
- What Buyers Really Look For: Inside the Mind of a Supermarket Category Manager
- How to Get Your Product Stocked in New Zealand Supermarkets
- The Complete Guide to Category Reviews: What Brands Need to Prepare
- Grocery vs. Pharmacy vs. Oil Channels — Which Is Right for Your Brand?
- The 5 Most Common Mistakes New FMCG Brands Make (and How to Avoid Them)
- Let’s Talk
- Who We Are
- What We Offer
- Helpful Resources
- Working with Surge SMC
- Brand Growth & Innovation
- Logistics, Forecasting & Scaling
- Promotions, Sales & Retail Execution
- FMCG & Retail Strategy
- What Buyers Really Look For: Inside the Mind of a Supermarket Category Manager
- How to Get Your Product Stocked in New Zealand Supermarkets
- The Complete Guide to Category Reviews: What Brands Need to Prepare
- Grocery vs. Pharmacy vs. Oil Channels — Which Is Right for Your Brand?
- The 5 Most Common Mistakes New FMCG Brands Make (and How to Avoid Them)
- Let’s Talk
© 2025 Surge SMC. Created for free using WordPress and Kubio
© 2025 Surge SMC. Created for free using WordPress and Kubio
- FMCG & Retail Strategy
- What Buyers Really Look For: Inside the Mind of a Supermarket Category Manager
- How to Get Your Product Stocked in New Zealand Supermarkets
- The Complete Guide to Category Reviews: What Brands Need to Prepare
- The 5 Most Common Mistakes New FMCG Brands Make (and How to Avoid Them)
- Grocery vs. Pharmacy vs. Oil Channels — Which Is Right for Your Brand?
- Working with Surge SMC
- Brand Growth & Innovation
- Logistics, Forecasting & Scaling
- Promotions, Sales & Retail Execution
- FMCG & Retail Strategy
- What Buyers Really Look For: Inside the Mind of a Supermarket Category Manager
- How to Get Your Product Stocked in New Zealand Supermarkets
- The Complete Guide to Category Reviews: What Brands Need to Prepare
- The 5 Most Common Mistakes New FMCG Brands Make (and How to Avoid Them)
- Grocery vs. Pharmacy vs. Oil Channels — Which Is Right for Your Brand?
- Working with Surge SMC
- Brand Growth & Innovation
- Logistics, Forecasting & Scaling
- Promotions, Sales & Retail Execution
© 2025 Surge SMC. Created for free using WordPress and Kubio