FMCG & Retail Strategy
Big-picture thinking for challenger brands. Learn how to pitch, price, and position your product to win in NZ supermarkets.
Ready to take your brand to the next level?
Partner with us to grow faster, reach more shelves, and boost performance — backed by expert strategy and deep FMCG know-how.
- Who We Are
- What We Offer
- Helpful Resources
- Working with Surge SMC
- Brand Growth & Innovation
- Logistics, Forecasting & Scaling
- Promotions, Sales & Retail Execution
- FMCG & Retail Strategy
- What Buyers Really Look For: Inside the Mind of a Supermarket Category Manager
- How to Get Your Product Stocked in New Zealand Supermarkets
- The Complete Guide to Category Reviews: What Brands Need to Prepare
- Grocery vs. Pharmacy vs. Oil Channels — Which Is Right for Your Brand?
- The 5 Most Common Mistakes New FMCG Brands Make (and How to Avoid Them)
- Let’s Talk
- Who We Are
- What We Offer
- Helpful Resources
- Working with Surge SMC
- Brand Growth & Innovation
- Logistics, Forecasting & Scaling
- Promotions, Sales & Retail Execution
- FMCG & Retail Strategy
- What Buyers Really Look For: Inside the Mind of a Supermarket Category Manager
- How to Get Your Product Stocked in New Zealand Supermarkets
- The Complete Guide to Category Reviews: What Brands Need to Prepare
- Grocery vs. Pharmacy vs. Oil Channels — Which Is Right for Your Brand?
- The 5 Most Common Mistakes New FMCG Brands Make (and How to Avoid Them)
- Let’s Talk
© 2025 Surge SMC. Created for free using WordPress and Kubio
© 2025 Surge SMC. Created for free using WordPress and Kubio
- FMCG & Retail Strategy
- What Buyers Really Look For: Inside the Mind of a Supermarket Category Manager
- How to Get Your Product Stocked in New Zealand Supermarkets
- The Complete Guide to Category Reviews: What Brands Need to Prepare
- The 5 Most Common Mistakes New FMCG Brands Make (and How to Avoid Them)
- Grocery vs. Pharmacy vs. Oil Channels — Which Is Right for Your Brand?
- Working with Surge SMC
- Brand Growth & Innovation
- Logistics, Forecasting & Scaling
- Promotions, Sales & Retail Execution
- FMCG & Retail Strategy
- What Buyers Really Look For: Inside the Mind of a Supermarket Category Manager
- How to Get Your Product Stocked in New Zealand Supermarkets
- The Complete Guide to Category Reviews: What Brands Need to Prepare
- The 5 Most Common Mistakes New FMCG Brands Make (and How to Avoid Them)
- Grocery vs. Pharmacy vs. Oil Channels — Which Is Right for Your Brand?
- Working with Surge SMC
- Brand Growth & Innovation
- Logistics, Forecasting & Scaling
- Promotions, Sales & Retail Execution
© 2025 Surge SMC. Created for free using WordPress and Kubio