How we can help you succeed
Key Account Management
Every brand owner is paired with an experienced Key Account Manager dedicated to increasing sales, distribution, and market share through strategic relationships with FMCG supermarket head office buyers and coordination with Field Sales Representatives.
Promotional Planning
We craft and submit promotional plans that maximise brand impact and ROI, tracking all charges from Foodstuffs—including mailer fees, promotional costs, and display terms—under the new Commercial Model to ensure complete transparency and address any discrepancies.
New Product Presentations
Surge SMC manages everything from preparing compelling product presentations to presenting to buyers and handling all administrative tasks required to get products on shelves.
Category & Business Reviews
Our team prepares and delivers in-depth business reviews, highlighting brand performance, accomplishments, and growth opportunities to keep brands on a steady growth trajectory.
Forecasting & Inventory Management
Brand owners receive regular updates on forecasted volumes, ensuring production aligns with demand forecasts and projected financial outcomes.
Field Sales Tools
Our support includes providing the field team with essential tools like deal sheets, product presenters, sales strategies, and promotional expenditure guidelines to optimize in-store results.
Strategic Planning
Surge SMC collaborates with brand teams to unlock local market opportunities, helping brands navigate the New Zealand FMCG landscape with precision and purpose.
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Contact Info
Next Steps
Get in touch with us to discuss your brands next steps for success