Strategic Growth & Business Planning
Growth doesn’t happen by accident. We help you plan it.
At Surge SMC, we partner with ambitious brands to build clear, actionable growth strategies — and then we execute them in-market. From sales forecasting to territory expansion, we provide the commercial firepower to turn long-term vision into on-shelf results.
If you’re ready to move from ad hoc wins to sustained momentum, we’ll show you how.
3–5 Year Strategic Planning Aligned to Your Goals
We don’t do cookie-cutter plans.
We build tailored strategies that align with your
growth targets, resources, and commercial ambition.
Define clear sales, distribution, and channel growth goals
Align product strategy with market trends and buyer priorities
Plan marketing and activation cadence around peak periods
Build in performance KPIs, timeline checkpoints, and resourcing
Co-create a roadmap for scaling profitably and sustainably
Sales Forecasting & Distribution Strategy
Reliable forecasting powers smart decisions — from production to promo.
- Model expected sales by SKU, region, banner, and channel
- Account for promotion impact, launch windows, and OOS risks
- Build channel-specific forecasts across grocery, pharmacy, oil & more
- Align forecasting with retailer expectations and logistics realities
- Feed forecast insights into supply chain, field execution, and planning
No more guesswork. Just clear numbers that drive results.
Territory Planning for National Growth
We don’t just scale listings — we scale regions. Our territory growth plans are data-led and execution-ready.
- Identify high-opportunity regions and retail clusters
- Build regional launch plans with defined call cycles and coverage
- Sequence your rollout for maximum speed and efficiency
- Assign dedicated Territory Leaders with local relationships
- Track progress, flag issues, and adapt in real time
We take you from one region to nationwide — step by step.